Sustainability & the Environment

Sustainable Recycled Polyester

There are so many brands pushing their environmental credentials. The fashion industry is one of the worlds biggest polluters and that isn't going to change any time soon as long as price is king!

The fact that we make our own products in our own factory means you really can't get any more environmentally friendly products. This is why:

  • None of our products are imported half way round the world in massive gas guzzling, pollution emitting cargo ships. We make them here in the UK.
  • We make products as they are ordered, we do not mass produce anything. That means if we don't sell many of a certain print or size then it makes no difference. They won't be sold off cheap and they won't end up in landfill.
  • We offer the choice of recycled fabrics for every product we make. This is made from waste plastic which would have ended up in landfill. This fabric is fantastic but is not suitable for every occasion, which is why we offer a choice of fabrics.
  • Making to order means less waste from production. It means less energy usage in our factory and more efficient use of the fabrics.
  • British-made goods are highly respected around the world for being produced in a country with limited facilities but incredibly high working standards, workers rights, and health and safety laws.
  • Our factory is partially powered by solar energy and staff are encouraged to car share to work whenever possible.
  • Plastic bottles are discouraged in work and all staff have their own re-usable drinking bottles.
  • We pack all orders into fabric bags made from scrap and damaged fabric. This can be used to store your purchase or anything you can fit into it!
  • We are moving away from plastic mail bags and are using sustainable mail bags made from Sugarcane - these are fully recyclable and are zero carbon.

More about our recycled fabric:

We are offering our customers a high end recycled fabric made of ECONYL® yarn - a 100% regenerated nylon yarn derived from pre and post industrial waste such as discarded fishing nets, carpet fluff (the top part of Nylon carpets which have got to the end of their useful life), tulle etc.

All such materials, once they have reached the end of their useful life, instead of being disposed of in landfill, are recovered and regenerated by means of a complex chemical-physical process. Let’s find out more about this journey:

8 million tons of wastes end up in our seas every single year. 640 thousand tons of fishing nets are abandoned at the bottom of the ocean. (data sourced from FAO and UNEP)

Such alarming data tell us that, unless the situation changes, by 2050 our seas may contain more garbage than fish. We need to change our approach radically, cohabiting with Nature in the best possible way, and considering the importance of a limited resource such as water. We need to be more deeply aware of this situation and change our mentality completely.

Since 2016 our fabric manufacturer has been supporting “Healthy Seas” an initiative putting together a non governmental association and several businesses sharing a common mission: cleaning our planet waters from pollution, including the ghost fishing nets which kill so many sea creatures. Healthy Seas boasts another two fold objective:

  • collaborating with fishing communities to enforce preventive actions to reduce the pollution caused by discarded fishing nets and to find new solutions for disposing of them in a financially and environmentally sustainable way
  • running some training programmes to promote the importance of more environmentally responsible choices.

Data about how many fishing nets are collected for recycling

Data about how many fishing nets are collected for recycling

Thus, the fishing nets recovered, together with some other materials (carpet fluff, tulle etc.) are delivered to Aquafil SpA regeneration plant where, thanks to a sophisticated and complex process, the above mentioned materials are turned into ECONYL®, a new polyamide yarn boasting the same features as virgin nylon in terms of performance and quality, but with the plus of not having been produced with the use of non renewable fossil raw materials. The ECONYL® Regeneration System! 

The ECONYL® Regeneration System!